Ecommerce giants have benefited from improvements in the mobile shopping experience, as well as the ability to blend physical and digital shopping with services like BOPIS. They saw a 71% boost in revenue so far, while the smaller online retailers saw a 32% boost. Large Versus Small Retailers: Ecommerce giants (over $1B in yearly revenue) are outperforming smaller counterparts (less than $50M in yearly revenue) this season.On Black Friday, States that recorded more than 2 inches of snow saw a 7% increase in online sales. also dealt with unusually high rainfall and snow, some consumers have opted to stay indoors and finish their shopping online. State by State Analysis: Shoppers that participated most in Black Friday online sales came from New Jersey, Connecticut, and Oklahoma.Adobe expects the best deals for furniture/bedding (10%) and tools/home improvement (6%) on Giving Tuesday, while December 27 has the biggest discounts on electronics (27%) 1) saw the biggest discounts on toys (20%) and computers (18%) while Black Friday was the best day for appliances (9%) and sporting goods (6%). Biggest Discounts: Cyber Monday had the best deals for televisions with average savings above 19%.Top sellers on Cyber Monday include Frozen 2 Toys, L.O.L Surprise Dolls, NERF products, Madden 20, Nintendo Switch, Jedi Fallen Order, Samsung TVs, Fire TV, Airpods and Air Fryers. Retailers have been firing on all cylinders, with BOPIS (buy online, pickup in-store/curbside) services seeing tremendous growth at 43% YoY and giving shoppers speed and convenience, while creating new value with physical stores. Smartphones drove the majority of visits to retail sites at 54%, growing 19% YoY. Online sales via smartphones hit a new record, accounting for 33% of Cyber Monday sales at $3.0 billion, which represents 46% growth YoY. ET), consumers will be spending $11 million on average every minute. ET) will drive 30 percent of all Cyber Monday revenue at $2.8 billion, as shoppers hit buy before deals run out. The “ golden hours of retail” (4 hours between 10:00 p.m. Cyber Monday is projected to hit $9.2B billion by the end of today and remains the largest online shopping day in the U.S, growing 16.9% year-over-year (YoY) as of 7:00 p.m. ![]() Adobe Data Shows Record Cyber Monday with $9.2 Billion in Online Sales $11 million spent every minute during peak shopping hour smartphones contribute a record $3 billion in a single day.Īdobe today released its 2019 online shopping data for Cyber Monday and the holiday season overall.
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